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商品編號： NTU144 出版日期： 2017/08/25 作者姓名： Xie, Rainny Shuyan;Sia, Siew-Kien;Neo, Boon Siong 商品類別： Other 商品規格： 15p 再版日期： 2018/04/19 地域： China 產業： Banking and investment industry 個案年度： -
商品敘述：
This case presents the phenomenal rise of Ant Financial Services, which started as Alipay, and has since grown to become the world''s largest Fintech company. Seeing itself as a Techfin rather Fintech company, Ant Financial leverages cutting edge technology to provide accessible finance to the underserved SMEs and individuals. This case highlights the dynamic evolution of its business model and its ecosystem. The case also brings up the key challenges that Ant Financial has to deal with, i.e., the intensely competitive Fintech landscape, the viability of its ambitious strategy for inclusive finance, and the transferability of its success beyond China.
涵蓋領域：
Entrepreneurship;Innovation;Internet;Fintech;Digital transformation
相關資料：
Case Teaching Note, (NTU145), 8p, by Rainny Shuyan Xie, Siew-Kien Sia, Boon Siong Neo
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